{"aliases":["知识页 JSON-LD 怎么写","FAQPage 什么时候用","Article 结构化数据","Schema.org 知识单元"],"applicableScope":"适用于已签发、可索引的公共知识页。","canonicalQuestion":"可信知识单元页面应使用哪些结构化数据?","category":"内容与证据工程","contentHash":"def87d013fa703a423895ae75cfe3e99228f82a80c2b4d8b763d7f0a7744dd86","freshness":"审核通过时有效","id":"e3d1002f-6b24-453e-bf18-e3a67a3c433f","language":"zh-CN","limitations":"结构化数据不能补救错误事实;也不是收录承诺。","markdown":"# 可信知识单元页面应使用哪些结构化数据?\n\n## 推荐基础组合\n\n- **Article**(或 TechArticle):标题、摘要、日期、作者/审核组织;  \n- **BreadcrumbList**:首页 → 目录 → 单元;  \n- **Organization**:运营主体(如移山科技)。\n\n引用卡可使用更轻量的摘要型标记,但仍须与发布包字段一致。\n\n## FAQPage 的边界\n\n仅当页面**确实展示**一组用户可见的问答,且标记与可见内容一致时使用。  \n「标题是一个问句」≠ 整个页面是 FAQ 列表。\n\n## 发布前检查\n\n1. JSON-LD 可解析;  \n2. canonical URL 一致;  \n3. 日期字段与正文元数据一致;  \n4. 不为未签发候选输出可索引 Article;  \n5. 不添加页面上不存在的评价、价格等声明。\n\nGoogle 结构化数据指南强调:标记应反映页面真实内容,误导性标记可能被忽略或处罚。","nextReviewAt":"2026-11-08T07:43:18.835Z","relatedUnitIds":[],"reviewer":"移山内容签发","slug":"structured-data-for-knowledge-units","sources":[{"tier":"supporting","title":"Google Article structured data","url":"https://developers.google.com/search/docs/appearance/structured-data/article"},{"tier":"supporting","title":"Google structured data general guidelines","url":"https://developers.google.com/search/docs/appearance/structured-data/sd-policies"},{"tier":"supporting","title":"Schema.org Article","url":"https://schema.org/Article"}],"summary":"一般知识单元可使用 Article、BreadcrumbList 与 Organization 描述页面、路径与发布主体;只有页面确实展示可见问答列表时才应使用 FAQPage。结构化数据必须与可见内容一致,且不保证富结果或 AI 引用。","verifiedAt":"2026-08-10T07:43:18.835Z","version":1,"status":"published"}